I stand for meaningful design and improving lives. It’s really important to me that my work adds real value, isn’t purely selling things and ideally puts a smile on someone’s face or at least a feeling of quiet comfort, ease or confidence in whatever they are doing.

I have strong values, and these carry through to my design work. I am not afraid to ask why and to stand up for the little guy. I crave feedback – good listening skills are a skill I believe every human (designer or not) should always be working on. Imagine a world where we listened more and spoke less.

You can expect me to laugh a lot, ask questions, solve problems, get inspired, drool over and create thoughtful solutions and innovative design. I leave my ego at the door and love to be surrounded by awesome humans who can help me to be the best version of me.

I am addicted to books – unfortunately life is too short to read and learn everything, but I’m definitely trying. Audiobooks are for biking (luckily in Amsterdam, I manage to churn through a few) and music is for work (I am proud of my playlists).

I can have you covered on a wide variety of media from the inkiest of prints to the most pixel perfect digital arrangements. There has even been some apparel design thrown in and I have a deep appreciation for product, furniture and interior design.

My ideal project is short yet in-depth, from beginning to end, from problem framing, concepting, testing and perfecting. I work best with a great team around me to come to the best solutions together.